Farcaster is the biggest opportunity for CT creators right now

What if your best tweets could help you earn and airdrops on another platform?

CT is saturated and full of noise (no thanks to InfoFi), but Farcaster presents a new battleground for creators to take advantage of.

I never thought that I’d care about @farcaster_xyz again, because it felt dead.

But the recent changes have brought life to it again, and I’m taking it more seriously now:

The timeline was boring, but not any more

I created my Farcaster account in 2024, back when we had to pay $5 to get in.

Now, it’s free for anyone to join with an email address.

But I had barely any motivation to post for these reasons:

Vitalik hasn’t been especially active even though he likes it.

@VitalikButerin feels like it's gotten to the point where it's quite usable as a twitter alternative for lots of people. The channels thing actually makes it better in many ways imo.

That said, spam is increasing; I think dealing with that well is the next challenge.

But that all changed when Farcaster shifted to attract a crypto native audience.

@tednotlasso after year+ helping build crypto social, i am in full support and endorse @farcaster_xyz's hard pivot into tokens, trading and the wallet.

sharing some key (hard) learnings from on the ground in case helpful for anyone else building at this intersection:

  1. i spent most of last

The 10% deposit bonus on $5k enticed many users (like me) to shift their funds over.

New: Deposit Bonus!

Deposit USDC on Base and we'll match you up to 10% this October. All you need to do is transfer USDC into your wallet to start earning.

Warplets became a major catalyst that brought many users over to the platform (and got me to buy a Farcaster Pro subscription too).

Maybe I should have bought the Farcaster Pro subscription earlier.

But since I'll be earning $500 from their $5k deposit campaign, I decided to purchase it now and mint my Warplet.

This will also push me to be more active on Farcaster too.

The network effect has started with more of CT moving over to Farcaster, with them reaching a DAU milestone:

Also all-time high DAU day (more than frames / Degen era).

In the last week the team has shipped:

And this is advantageous for any creator:

A good way to deplatform our audience

CT has become the main town centre for every conversation about crypto.

But we’ve seen how unstable the algo can be:

Bugs can affect our reach, and our followers are meaningless.

So instead of just relying on just one platform:

We diversify our reach by posting on multiple platforms.

I’m not doing anything extra and just repurposing my content from Twitter on Farcaster.

As a decentralised platform, Farcaster also lets us truly own our audience.

We can get suspended from Twitter for no reason, just like what happened to @sharbelxyz.

I got suspended on X. No warning. No explanation. Just gone.

Here’s the full story — what happened, what to do if it happens to you, and how to protect yourself.

But Farcaster lets you own your followers, so even if you’re banned on one client, we still keep our social graph when moving to another platform.

Discussion on Farcaster and decentralized social by @sriramk on @ShawnRyan762's show.

And we have an edge if we own this:

Those with an audience elsewhere have an advantage

I recently read through Nicolas Cole’s book (The Art and Business of Online Writing), and I found one part very relevant to what we’re facing now:

The lifecycle of social media platforms.

The earliest years are always the easiest to win because there’s less supply (content) than the demand (users on the feed).

Our reach is higher before content gets saturated, so now is the perfect time to post more.

Nicolas outlined the phases of how a social media platform will evolve:

  1. New website is invented, early audiences flock
  2. Website or platform starts gaining traction, early users become influencers
  3. Website or platform is established and begins a decade-long journey to profitability.
  4. Advertising model is launched and user reach starts falling.
  5. Business model is established, reach is throttled, and it’s time to find a new platform.

Farcaster is in Phase 2, and slowly moving to Phase 3 with this recent influx of users.

The algo will want to give more exposure to creators with high-quality posts that keep users engaged.

And the ones who have an advantage are those who built an audience elsewhere:

They have a recognisable brand and will easily become the top creators on Farcaster because of their reputation.

These creators have an existing library of content and can port the highest-performing posts over and get good results.

All social platforms go through phases.

In 2021, anyone writing X threads went obscenely viral. X also powered 99% of our multi-million dollar business. In 2025, X now drives <20% of our leads and engagement/reach is a fraction of what it used to be (for us). Whereas LinkedIn.

So if you have any existing audience and data points, take advantage of it and build out a new audience here.

But with CT coming over, the bad parts are here too:

Engagement farming will ruin the timeline (again)

With more of CT coming over, the same dopamine-fuelled content has appeared on my feed.

There will always be someone who wants to game the system and that creates a ton of noise.

But it’s a good exercise to identify all of these farmers and mute them from our feed.

Though it’s not possible to mute posts on the Base App.

But I’m hoping that more will be discouraged from farming because of this:

Your reputation on Farcaster matters

While CT has Ethos as a reputation score, Farcaster uses different signals to display your reputation on the network:

@neynarxyz uses different metrics to determine if you’re a high-quality user on Farcaster.

They won’t release the real criterion, but all we need is to act like a valuable human.

Give value to others instead of farming engagement, and we’ll do fine.

This score is available onchain and will give us access to future opportunities:

Warplets used a score of > 0.7 as an eligibility criterion to mint an NFT, even if you didn’t have a Pro subscription.

Our Farcaster DNA (or social footprint) is also available onchain, so any project can use that as a criterion for airdrops.

This is harder to game because everyone is given a FID when they sign up.

The Arblet NFT used this for eligibility.

The next Farcaster NFT to mint with just 3,333 NFTs in total:

Eligibility is based on our FID, and it uses traits from our PFP to generate the art.

It received a shoutout from Arbitrum too, so you never know how valuable it'll be.

and other protocols could airdrop to you based on how early you were to the network.

Regardless, all of our contributions on Farcaster will be considered for the ‘main event’:

We get exposure to the Base airdrop

Everyone’s hyping up the Base airdrop to be the biggest ever, and I’m not relying on onchain factors alone.

Another part of my strategy is to build out my social footprint on social apps like Farcaster and Base App.

The reputation we’ve built will likely play a key role.

@baseapp uses Farcaster’s social graph, so I’m publishing my posts on this app and they get shown on Farcaster too.

I struggled to explain the difference between Farcaster and the Base app (since they’re almost the same).

So here's my attempt:

❍ Social profile

Base App uses Farcaster for your social profile, so your social feed is the same across both.

❍ Access

Farcaster is free to join.

It’s not enough to just own a Farcaster account:

We have to build a high-value one.

The top 2,000 Farcaster users received the Monad airdrop, and many more airdrops will do the same.

So instead of just focusing on CT, it’s worth repurposing content here, especially high-performing ones.

Farcaster is a fresh start

Reputation is now the most valuable asset to own, and I’m choosing to build it on Farcaster:

It’s a good place to reset from CT, as I’m tired of all the dopamine yapping and engagement farming.

And with Twitter’s algo being wonky over the past few weeks, it’s a sign for us to de-platform and start exploring new ones.

There are other decentralised social platforms (like Lens), but none are getting the same distribution as Farcaster yet.

More and more accounts are coming over, especially with hype from the Base app.

As Farcaster’s market share starts to increase (especially with constant improvements on the experience):

Our social footprint here will play a big role in other airdrops too.

The only thing that’s stopping me from using this more is that I can’t schedule posts with Typefully.

Who knows if an InfoFi platform will use Farcaster data to reward tokens.

There’s no need to yap or spam, and I’m focusing on creating content that resonates well with me instead.

To increase my reputation further on this platform, I plan to create a Mini App that’s useful for others.

Here’s my experience building one, even with no coding experience:

Support Stack Signal

Farcaster is the biggest opportunity for CT creators right now.