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The $44 Million Proof of Concept for Film3

Two weeks ago, a YouTuber did something Hollywood said was impossible. Mark Fischbach — better known as Markiplier to his 38 million subscribers — self-financed a science fiction horror film called Iron Lung for $3 million. He wrote it. He directed it. He starred in it. And when he shopped it to studios and distributors looking for a theatrical release partner, he was turned down across the board. One executive openly mocked the idea that the film would find an audience. So he distributed it ...

MIXED*: 211 Films, 44 Countries, One Night in Portland

Last Wednesday, I found myself in a packed Tomorrow Theater for MIXED*, a hybrid film showcase curated by my friend Garett Stenson. The concept was simple but ambitious — 211 films submitted from 44 countries, distilled into a single evening in Portland, Oregon. But MIXED* clearly had bigger ambitions than a typical screening — less curated showcase, more catalyst for the kind of conversations independent filmmakers actually need to be having about AI. The night opened with a musical performa...

How Film3 Is the Answer to Independent Cinema's Existential Crisis

The Sundance Film Festival opened this week in Park City for its final year in the Utah mountain town that became synonymous with independent cinema. Over 16,200 submissions poured in from 164 countries, all chasing the dream that's sustained indie filmmakers for decades: make something great, get discovered, secure distribution, build a career. But here's the uncomfortable truth the industry whispers about in hotel lobbies and after-parties: that dream is statistically dead for most filmmake...

Cyon Media and the Future of Film3 Distribution

Last week I had one of those phone calls that reminded me there are genuine people out in the world building film3 tools that actually want to put power into the hands of the makers. Meet Cyon. The women behind the company, CTO Tracie Mitchell and CEO Lotta Stenroos, understand that the film industry has long been defined by gatekeepers — from studio executives and festival programmers to the invisible hand of streaming algorithms. For independent filmmakers, that system often means limited c...

Marty Supreme and the Pressure of Belief

By this point, I hope you've seen Marty Supreme. If you haven't, please stop everything and go see it. In theaters. Where it counts. Because this movie will change you. The film operates less like a traditional sports film and more like a character study of ambition under stress. At its core is a figure (Timothée Chalamet) driven by relentless self-belief—someone who understands that talent alone is never enough. Throughout the film, we ride sidecar to Marty, surviving through hustle, perform...

Hollywood’s Scale Addiction: The Business of Control

The Netflix–Warner Bros. Discovery talks aren’t interesting because they may or may not result in a deal. They’re interesting because they expose the direction the entertainment industry has already chosen: consolidation over competition, control over creative independence. Whether this merger ultimately closes, stalls, or is blocked by regulators almost doesn’t matter. The logic behind it is already shaping Hollywood in real time. Fewer companies control more distribution, more IP, and more ...

Women in Film and the Rise of Film3

For over a century, cinema has reflected the imaginations, anxieties, and aspirations of the world—but rarely through the full lens of those who live in it. Women’s stories have been systemically underfunded, under-distributed, and undervalued. Even today, the global entertainment industry struggles with representation not only in front of the camera, but especially behind it: in ownership, in authorship, and in control over the economics of storytelling. Yet the landscape is shifting via fil...

The Onchain Studio System

We’ve been deep in the work of building our first real-world film3 studio — a physical space where animation, storytelling, and blockchain share the same roof, nestled in the heart of Downtown Portland, Oregon. nnbop Flannel Donut @Flannel_Donut Stoked for 2026 First of its mfing kind. Built on Base. IRL. Innovation for freedom. Creativity in public. Our combined life's work, everything we've built, everything we are-colliding to create the next frontier. LFG for real. 4 11:04 AM • Nov 27, 20...

The Indie Spirit Finds a Home in Film3

Independent filmmakers are built from persistence, improvisation, and a stubborn refusal to accept the word no as the end of anything. For most of us, “no” is just the beginning of production. Our job is always to find a way, to make production happen despite the obstacles. Somehow, that constant challenge has become part of what drives us to tell our stories in the first place. We’re conditioned to always be looking for the next possible angle, workaround, or miracle that will get the shot, ...

Story First, Always

Film3 has been a buzzword for independent filmmakers at the intersection of blockchain and cinema. At its core, Film3 is about rethinking how independent films are funded, created, and shared. It’s a model where blockchain technology enables filmmakers to offer audiences insider access, build a consistent and engaged following, and tell the stories they love, free from gatekeepers. The Cultural Death of Cinema: Why James Gray is Right and Hollywood is Wrong While there is so much film3 has to...