Web3 - The Film3 Feed
The Reckoning Hollywood Didn't See Coming
The most expensive films ever made are underperforming. Franchise fatigue is realer than real. Theatrical attendance has been declared dead so many times it’s practically a meme. And yet — somehow — a horror film made for pocket change sells out midnight screenings. A niche drama with no stars and no studio backing finds its audience and keeps it. A scrappy, weird, specific little film does what a $200 million blockbuster can’t.
Stop Performing. Start Making.
There's a version of film3 that exists entirely in pitch decks and Discord threads. Gorgeous whitepapers. Detailed roadmaps that go out eighteen months and somehow never fully arrive. Projects announced with fanfare and quickly forgotten, somewhere between the bear market and the next shiny thing. I've been in the space long enough to know the difference between someone building and someone performing building.
Film3 is Punk.
In 1976, the major labels owned everything. They owned the studios, the pressing plants, the distribution, the radio airplay, and the narrative about what music was allowed to be. Getting a record deal meant getting permission from people who had never picked up an instrument in their lives. The gatekeepers didn’t care about your sound or what you wanted to say. They cared about their margin.
Cinema Was Always Meant to Be Yours
For the longest time, people didn't know what film3 was. Many still don't — and that's okay. Like a lot of things in the blockchain space, it's a big idea that arrived faster than the words to explain it.
Fear Without Experience: The AI Discourse Problem
I shared a post about a creator who trained a custom AI model at home and generated a short film in minutes. One person. One machine. Idea to video in hours, not months.
The Book of Film3
People have been asking me what film3 is for years. I've answered the question more times than I can count — in conversations, in twitter spaces, on stages, over coffee, over beer, in articles, the list goes on.
What's Next in Film3
If you're anything like me, you're cutting your current film while developing the next one, managing a YouTube channel or three, running a podcast, and constantly in production.
You Are Now the Studio
IndieWire published a piece recently that stopped me mid-scroll. The headline was "Don't Call It a Comeback: How Independent Film Will Be Rewired in 2026."
Our AI Agent Raises the Money, We Make the Film
Here's a sentence I never thought I'd write: our AI agent is raising funds from other AI agents to produce a human-made stop motion animated film.
Creator-Owned Cinema Is Here
Last week, I wrote about how Markiplier's Iron Lung — a $3 million community/self-financed horror film — debuted at number two domestically.