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The $44 Million Proof of Concept for Film3

Two weeks ago, a YouTuber did something Hollywood said was impossible. Mark Fischbach — better known as Markiplier to his 38 million subscribers — self-financed a science fiction horror film called Iron Lung for $3 million. He wrote it. He directed it. He starred in it. And when he shopped it to studios and distributors looking for a theatrical release partner, he was turned down across the board. One executive openly mocked the idea that the film would find an audience. So he distributed it ...