Lung - The Film3 Feed
The Film3 Feed
Feb 23
Creator-Owned Cinema Is Here
Last week, I wrote about how Markiplier's Iron Lung — a $3 million community/self-financed horror film — debuted at number two domestically, expanded from 60 theaters to over 4,161 through a grassroots fan campaign, and has now crossed $48 million worldwide without a studio, a distributor, or a single institutional gatekeeper saying yes. That story was about proof of concept: A creator who owned his work, activated his community, and kept the economics. It's the film3 playbook less the blockc...
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