Distribution - Paragraph

Email delivery

• Every post can be sent as an email to your subscribers’ inboxes.
• Emails are sent from your-publication-slug@newsletter.paragraph.xyz.
• Replies go to the email address connected to your account.
• If you’re publishing to a section, only subscribers of that section will receive the email.

Wallet delivery

• Posts can also be delivered to subscribers’ wallets.
• We use XMTP to send new post notifications to wallets.
• Additionally, with the Paragraph mini app on Farcaster, subscribers receive notifications inside Farcaster whenever there’s a new post. This means readers can discover your work directly where they spend time.

Email deliverability best practices

Getting new posts into the inbox is not always straightforward. Some simple ways to help improve deliverability:

• Encourage subscribers to move your welcome email to their Primary tab (or mark you as VIP).
• Publish consistently at similar times to build reader engagement.
• Clean your list periodically by removing dormant or bounced emails.

On our end, we actively work to protect email reputation by:

• Monitoring spam filters (especially crypto-related trigger words).
• Managing IPs and sender domains so higher-quality lists are protected.
• Throttling subscriber imports to prevent spam or abuse.