Analytics - Paragraph

Documentation Index

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Track how readers are engaging with your publication by connecting Google Analytics or Google Tag Manager. This lets you measure pageviews, visitor behavior, and other key metrics beyond what’s available in Paragraph.

How it works

• Google Analytics 4 (GA4): Enter your Measurement ID (format: G-XXXXXXXXXX) to start sending traffic data.
• Google Tag Manager (GTM): Add your GTM ID if you prefer to manage tags and events through GTM.

Where to add your ID

1. Go to your Publication Settings → Growth → Analytics.
2. Paste your GA4 Measurement ID or GTM ID into the provided field.
3. Changes save automatically — you don’t need to do anything else.

Why use Analytics?

• Understand where your readers are coming from.
• Track which posts drive the most traffic.
• See how readers interact with your writing.