BuildBetter by BFG - Page 2

Stop Onboarding Users. Onboard $100 Billion Instead

Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see. Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder. Read more

Market Sophistication - Your Market Has Already Decided How to Ignore You

Why the smartest founders diagnose their market’s sophistication before writing a single line of copy. 60 years old framework that saves the day. In 1966, a direct-response copywriter named Eugene Schwartz published ... Read more

Why People Love Prediction Markets - Lessons For Builders

It’s Not What the Industry Tells You. And That’s Exactly Why It’s Working. Lessons For Builders. Read more

Polymarket - Why You’re Losing Money Betting on Your Beliefs

I recently sat down with “Polymarket John,” a guy who treats prediction markets like a professional P&L. Read more

The Dopamine Ladder: A 6-Level Framework for Content That Actually Gets Read

Your product and content aren't boring to the right people. Your content architecture for attention is broken. That's where the Dopamine Ladder comes in... Read more

Distribution Is Day One Problem

How smart founders architect distribution like a tech stack—before shipping a single feature. Don't build academic experiments. Build businesses! Read more

5 Founder Roles - And It Isn't to Build a Product

On vision keeping, recruiting, and the invisible work that actually builds companies as Steve Jobs would say it. Read more

Your Brand Message Is Quietly Killing Your Business

Fix your business message in an afternoon with story brand approach. Quick guide below - simplicity always wins because it conserves your customers' brain energy. Read more

A Quick Update: Expanding to Substack

To help this newsletter reach a broader audience and hence be useful to those who want to build real businesses, I have officially launched a new BuildBetter home on Substack and I will continue publishing here too... Read more

The Paradox of Predictions

The Paradox of Predictions: Why Founders Should Bet on Probability. Why absolute prediction is impossible, how your brain does it anyway, and how to use probabilistic thinking to build better startups. Read more

Engineering Inevitable Results Through Emotional Purpose

How to stop optimizing for activity and start optimizing for outcomes with RPM — Proven by scaling a division from 0 to 1.000 people in 2 years. Read more

UnConference vs Open Space Technology: Why They're the Same Thing (And Why It Matters)

Context and branding matter for different audiences. You can literally sell the same thing and ideas in different packages. The "Scientific" Lie Behind Your Favorite Tech Event. You think the "Unconference" is a modern invention of the tech world... Read more