BuildBetter by BFG

The Sunbed Delusion: Why Comfort Is Killing Your Next Big Move

Too lazy to commit to a long exploratory project? Use the 48-hour micro-sprint framework to stop overthinking and start building.
[Read more]

Recent Articles

How Mentoring & Coaching Founders Got Me Back To Writing
[Read more]

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care
[Read more]

Why This Decade Belongs to Marketers, Not Engineers
[Read more]

Make It. Fix It. Fix the Business.
Great products almost never work on the first try. They take three iterations — make it, fix it, fix the business. The iPod, the iPhone, the Nest Thermostat.
[Read more]

Why I Ditched Social Feeds for a Private Notebook
I Was Hunting for a Stream of Consciousness Micro-Blogging Platform and ended up with private Sublime-app collection that does better job.
[Read more]

Every Founder Is Building Agents. Nobody Is Building Trust.
Evin McMullen on Know Your Agent (KYA), the missing trust layer for AI agents, and how Billions Network is building it. Podcast + breakdown.
[Read more]

7 Unconventional Social Proof Strategies for B2B Services
How to collect B2B social proof that actually fills the funnel and closes deals — without begging clients for testimonials.
[Read more]

Hire When It's Almost Too Late — The Founder Super Power Nobody Builds
Hiring is the most under-rated founder super power. Every hire has to move "product lovability" or "distribution velocity." Anything else is decoration.
[Read more]

Capital Concentration Is a Pricing Distortion — Even for SF
SF wealth concentration hurts outsiders. It hurts insiders more — the unwind is always worst at the eye of the storm.
[Read more]

Cold Outreach in 2026: The Problem-First Playbook (PAS, BAB, 4T, NOR)
Hyper-personalized intros are dead. The 4 cold outreach frameworks that still work in 2026 — PAS, BAB, 4T, NOR — with examples.
[Read more]

Podcast - Your Web3 App Isn't Trustless. It Never Was.
Podcast - Your Web3 App Isn't Trustless. It Never Was. The stateless client quietly fixing it. Colibri founder Steffen Kux on building the missing layer between decentralized networks and the apps that claim to use them.
[Read more]

Stop Building Communities — Build the Tools They're Missing
Posting is the new branding. Community alone is NOT the future of distribution. Tools for communities are the future of distribution. Write it down!
[Read more]

Use Pricing as a Customer Filter - Not Just a Revenue Lever
Use Pricing as a Customer Filter - Not Just a Revenue Lever. I'll tell you why price is a story and just a number.
[Read more]

Deel Lessons For European Founders
Deel Lessons For European Founders. Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer and for profitable growth because they can't do it.
[Read more]

Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see
Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see. Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder.
[Read more]