Web3 - BuildBetter by BFG

Want to Be Unstoppable at Sales or Community-Building?

Two real-world apprenticeships that will teach you more than any business school. Environments that can teach you more about people, persuasion, sales, community and power than any textbook ever could. Not everyone needs a formal curriculum. Some...Read more

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

I wanted to write this short GTM guide for founders for a long time. Over past three years I've collected bits and pieces on pretty much every aspect of it and it turned out that there are several major themes that hold early teams back in GTM. One being, they just overthink...Read more

Narrative > Hype: The Sustainable Way to Win

Narrative > Hype and we don’t talk enough about why stories matter. Story is not your product, unless you're a memecoin. In crypto - just like in startups, art, and revolutions - what moves people isn’t the tech. It’s not the product. It’s the narrative wrapped around the product...Read more

Variable Reinforcement: Why Infinite Scroll Wins (and How to Build Ethical Growth Loops)

Variable reinforcement is why infinite scroll wins. Here's the 5-step playbook for using it ethically in your own product.Read more

Before You Build Anything, Trace the Pain

Most startups don’t fail because the idea was bad. They fail because the problem didn’t matter enough to people. And because they were not able to make customer journey enjoyable. You may have heard of Customer Value Chain (CVC)...Read more

Why This Decade Belongs to Marketers, Not Engineers

For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...Read more

How Tech and Financial Cycles Map On Today

Let's now have a look at four other popular cycle theories and how they apply to our current situation for Web2 and Web3 companies? Which sectors or even niche verticals are in the early stages of what cycle and which are in the later stages...Read more

Web3 Won’t Save Writers - Paragraph Might

A manifesto for what Paragraph could become. What Will Actually Get Writers Paid in Web3? This is what we all want. Get writers a way to live off their writing. But let’s be honest: no platform will magically make writers rich just by integrating coins or NFTs...Read more

Team Goal-Setting Delusion: Why Smart Founders Focus on Controllable Outcomes

Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're setting them up for failure...Read more

Technology Cycles and The Anti-FOMO Playbook For Web3 Builders

Series exploring where Web3 stands from the perspective of tech and capital cycles and how different proven theories can help builders and founders understand what's happening and what is possibly coming...Read more

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make it impossible for anyone to understand what any one project is trying to accomplish...Read more

The Narrowest Possible Market

The large part of early success in anything is choosing the right and as narrow as possible target market. Why? That choice determines everything...Read more