### Posts tagged with marketing

1. 
   - **BuildBetter by BFG**  
     **Date:** Apr 26  
     **Title:** [Why This Decade Belongs to Marketers, Not Engineers](https://paragraph.com/@buildbetter/why-this-decade-belongs-to-marketers-not-engineers)  
     **Summary:** For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...

2. 
   - **BuildBetter by BFG**  
     **Date:** Mar 25  
     **Title:** [Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth](https://paragraph.com/@buildbetter/why-your-desci-project-is-invisible)  
     **Summary:** Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make it impossible for anyone to understand what any one project is trying to accomplish.

3. 
   - **BuildBetter by BFG**  
     **Date:** Aug 18  
     **Title:** [From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years](https://paragraph.com/@buildbetter/bfg-30y-where-we-lost-marketing)  
     **Summary:** It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

4. 
   - **BuildBetter by BFG**  
     **Date:** Feb 18  
     **Title:** [Community Can Be Many Different Things](https://paragraph.com/@buildbetter/bfg-community-building-is-hard)  
     **Summary:** Community is a great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about...

5. 
   - **BuildBetter by BFG**  
     **Date:** Feb 9  
     **Title:** [Don't Be Afraid Of Non-Engineering Hires](https://paragraph.com/@buildbetter/bfg-first-non-engineering-hires)  
     **Summary:** In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

6. 
   - **BuildBetter by BFG**  
     **Date:** Feb 8  
     **Title:** [Podcasting Is Decentralized Wedge Every Project Can Use](https://paragraph.com/@buildbetter/bfg-podcasting-wedge)  
     **Summary:** I don't know why so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

7. 
   - **BuildBetter by BFG**  
     **Date:** Feb 6  
     **Title:** [Don't Use Agencies - Build Your Own Muscles](https://paragraph.com/@buildbetter/bfg-dont-use-agencies)  
     **Summary:** The best startups and companies do everything around distribution and innovation themselves. That's how they learn about the market and their target customers.

8. 
   - **BuildBetter by BFG**  
     **Date:** Feb 3  
     **Title:** [You Only Need To Figure Out Two Things: "Innovation & Distribution"](https://paragraph.com/@buildbetter/bfg-innovation-and-distribution)  
     **Summary:** Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part that matters most.

9. 
   - **BuildBetter by BFG**  
     **Date:** Feb 1  
     **Title:** [3 Top Web3 Marketing Strategies](https://paragraph.com/@buildbetter/top3-marketing-strategies)  
     **Summary:** If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promotion.