Gtm - BuildBetter by BFG

Cold Outreach in 2026: The Problem-First Playbook (PAS, BAB, 4T, NOR)

Hyper-personalized intros are dead. The 4 cold outreach frameworks that still work in 2026 — PAS, BAB, 4T, NOR — with examples. Read more

Podcast - Your Web3 App Isn't Trustless. It Never Was.

Podcast - Your Web3 App Isn't Trustless. It Never Was. The stateless client quietly fixing it. Colibri founder Steffen Kux on building the missing layer between decentralized networks and the apps that claim to use them. Listen here

Use Pricing as a Customer Filter - Not Just a Revenue Lever

Use Pricing as a Customer Filter - Not Just a Revenue Lever. I'll tell you why price is a story and just a number. Read more

Deel Lessons For European Founders

Deel Lessons For European Founders. Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer and for profitable growth because they can't do it. Read more

After Summer Comeback

Welcome back. I'm back after three months of summer break on the beaches of Bulgaria. It was a great summer without screen time where stepped out of our (tech and web3) bubble for several months and observed life the non-tech people live. Read more

Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care

I wanted to write this short GTM guide for founders for a long time. Over past three years I've collected bits and pieces on pretty much every aspect of it and it turned out that there are several major themes that hold early teams back in GTM. One being, they just overthink ... Read more

BuildBetter by BFG

Written by

BFG (aka BrightFutureGuy)

Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth.