Founders - BuildBetter by BFG

Posts tagged with founders(12)

7 Unconventional Social Proof Strategies for B2B Services

How to collect B2B social proof that actually fills the funnel and closes deals — without begging clients for testimonials.

Hire When It's Almost Too Late — The Founder Super Power Nobody Builds

Hiring is the most under-rated founder super power. Every hire has to move "product lovability" or "distribution velocity." Anything else is decoration.

Capital Concentration Is a Pricing Distortion — Even for SF

SF wealth concentration hurts outsiders. It hurts insiders more — the unwind is always worst at the eye of the storm.

Cold Outreach in 2026: The Problem-First Playbook (PAS, BAB, 4T, NOR)

Hyper-personalized intros are dead. The 4 cold outreach frameworks that still work in 2026 — PAS, BAB, 4T, NOR — with examples.

Stop Building Communities — Build the Tools They're Missing

Posting is the new branding. Community alone is NOT the future of distribution. Tools for communities are the future of distribution. Write it down!

Use Pricing as a Customer Filter - Not Just a Revenue Lever

Use Pricing as a Customer Filter - Not Just a Revenue Lever. I'll tell you why price is a story and just a number.

Deel Lessons For European Founders

Silicon Valley optimizes for tech. Founders outside it — sometimes by accident — optimize for moat that lasts longer and for profitable growth because they can't do it.

Stop Onboarding Users. Onboard $100 Billion Instead - podcast episode you should see

Kevin's Journey From Accounting Student to Gold-Backed Stablecoin Founder.

The Dopamine Ladder: A 6-Level Framework for Content That Actually Gets Read

Your product and content aren't boring to the right people. Your content architecture for attention is broken. That's where the Dopamine Ladder comes in...

Distribution Is Day One Problem

How smart founders architect distribution like a tech stack—before shipping a single feature. Don't build academic experiments. Build businesses!

Engineering Inevitable Results Through Emotional Purpose

How to stop optimizing for activity and start optimizing for outcomes with RPM — Proven by scaling a division from 0 to 1,000 people in 2 years.

Team Goal-Setting Delusion: Why Smart Founders Focus on Controllable Outcomes

Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're ...

BuildBetter by BFG

Written by BFG (aka BrightFutureGuy) Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth.