Business - BuildBetter by BFG

BuildBetter by BFG
Nov 25
2094 - How I Chose Business Name - Psychology of Brand Naming and Recall
I have been naming companies, products, and features so many times that I can say I have a decent understanding of how the psychology behind branding/naming works. This is a summary of thinking and science behind recent company naming exercise.
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BuildBetter by BFG
Nov 17
Onboarding Done Right - Part 1
I've decided to create a small series of essays that will describe areas you should tackle within new teammates onboarding. Onboarding is unique moment in time and critical for understanding the context of the project you're trying to build.
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BuildBetter by BFG
Aug 18
From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years?
It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.
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BuildBetter by BFG
Aug 3
GTM - Marketing - BD - Sales - Community -> wtf is the difference?
I know you've seen the terms like GTM (Go-To-Market), BD (Business Development), Sales, Marketing, Community building tossed around, but do you know what these roles mean?
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BuildBetter by BFG
Jul 30
The Narrowest Possible Market
The large part of early success in anything is choosing the right and as narrow as possible target market. Why? That choice determines everything ...
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BuildBetter by BFG
May 18
What Work Will Stay Longer
AI can take the work, we can keep the fun! With ChatGPT 4o - I am back to thinking what type of work will stay and what will disappear sooner.
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BuildBetter by BFG
May 16
Never Stop Repeating Your Vision
Repeat Your Product Vision At Any Chance You GetIt's on themLet me bring up another underrated leadership skill. It's an underutilized superpower that...
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BuildBetter by BFG
Apr 30
Can't Do Anything With Wrong Team
A diverse team can do it! You can’t do anything great with the wrong team … remember it! Today I want to muse about team and why it's essential to think ...
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BuildBetter by BFG
Written by

BFG (aka BrightFutureGuy)
Lessons for building better products, teams and businesses, focused on getting clients, sales, and growth.