Builders - BuildBetter by BFG

BuildBetter by BFG

Mar 26

Podcasts - Your Web3 App Isn't Trustless. It Never Was.

The stateless client quietly fixing it. Colibri founder Steffen Kux on building the missing layer between decentralized networks and the apps that claim to use them.

Mar 8

Market Sophistication - Your Market Has Already Decided How to Ignore You

Why the smartest founders diagnose their market’s sophistication before writing a single line of copy. 60 years old framework that saves the day. In 1966, a direct-response copywriter named Eugene Schwartz published ...

Mar 4

Why People Love Prediction Markets - Lessons For Builders

It’s Not What the Industry Tells You. And That’s Exactly Why It’s Working. Lessons For Builders.

Jan 28

Engineering Inevitable Results Through Emotional Purpose

How to stop optimizing for activity and start optimizing for outcomes with RPM — Proven by scaling a division from 0 to 1,000 people in 2 years.

Jul 8

Product Frameworks for Builders, Part 2: Fogg Behavior Model, Peak-End, Social Proof, Game Theory & Variable Reinforcement

Six advanced product frameworks: Fogg Behavior Model, Peak-End Rule, Social Proof, Game Theory, Variable Reinforcement Theory & more.

Apr 26

Why This Decade Belongs to Marketers, Not Engineers

For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...

Apr 15

Team Goal-Setting Delusion: Why Smart Founders Focus on Controllable Outcomes

Today, I have to come back to big lie many founders seem to believe - that is what we can control. The sad truth is your team doesn't control most of the metrics you're measuring them against. And when you set goals they can't influence, you're ...