Brand Resources | Paragraph
Brand resources
The official Paragraph mark, colors, and type system. Everything here is enough to build materials that feel like Paragraph.
Logos
Use these for press, partnerships, and integrations. The system pairs the geometric Paragraph mark with a warm editorial wordmark.
Logo lockup
Primary Paragraph lockup in the current wood color.
Logo lockup, white
Use on dark photography or the ink background.
Logomark
Standalone mark for avatars, icons, and compact surfaces.
Logomark, ivory
Standalone mark for dark surfaces.
Colors
The palette is warm, paper-based, and restrained. Set most surfaces in paper and the soft neutrals. On longer layouts, drift through the washes (linen, meadow, then sky) so scrolling has a gentle arc. Use ink for clarity, not cobalt, and keep accents quiet.
Paper
#F8F7F3
Primary page background
Ink
#1A1613
Primary text and dark surfaces
Muted
#6F6A64
Secondary copy
Soft
#F1EEE8
Warm panels and quiet divisions
Linen
#F3ECDC
Warm section wash
Meadow
#EAF0E0
Green section wash
Sky soft
#E8F1F5
Cool section wash
Sky
#C3EAF4
Atmosphere and light accents
Forest
#1F3329
Featured dark surfaces, like footers and highlighted cards
Growth green
#4E8A45
Positive metrics and progress
Typography
Paragraph pairs a literary display face for headlines with a clean sans for body copy. Keep the contrast quiet and editorial.
ABC Arizona Flare
Display headlines and the Paragraph wordmark.
AI that runs your growth
Inter
Body copy, navigation, buttons, and dense UI surfaces.
Your writing is yours.
DM Mono
Small operational details, legal dates, and technical labels.
status: ready
Usage guidelines
Keep Paragraph recognizable by using the official files and the current palette without adding effects or extra decoration.
Do
- Use the official logo files from this page.
- Keep generous clear space around the mark.
- Use ink, paper, and soft neutrals for most surfaces.
- Choose SVG assets when quality matters.
Don't
- Stretch, rotate, redraw, or recolor the logo.
- Add outlines, glows, shadows, or decorative effects.
- Use the old cobalt brand system for new materials.
- Place the logo on busy or low-contrast backgrounds.
Voice
Write plainly for writers and readers. Keep product language specific, warm, and direct. Avoid hype, crypto jargon, and price-first wording.
Questions?
If you need a specific file or have questions about using Paragraph's brand, email hello@paragraph.com.