The Farcaster Playbook for Media Companies

Farcaster isn’t just another Twitter alternative. It’s an open protocol. That means you can do more than post: you can own your identity, reach your audience directly, and experiment with new forms of media and interaction that aren’t possible elsewhere. As cohosts of Farcaster's longest running and number one podcast, GM Farcaster, Nounish Prof and I have been at the forefront of this shift. We’ve built a Farcaster-native media brand from the ground up, with live shows, podcasts, newsletters...

Summer Manic Energy (Just Me?)

Summer came late this year. April and May were chilly. We had a lot of rain. But here we are in the first week of June and summer weather has finally arrived. I know this not just because it’s been in the high 80s all week, but because I had trouble falling asleep last night. I was too busy scratching my legs. I counted at least 10 mosquito bites. Ugh. If only we could have summer without mosquitos. But the flip side of summer in New York is seeing new life everywhere: Two baby raccoons crossed my path...

If you were to write a book, what would it be about?

Dear Friends, Apologies in advance for making this one such a long one. It’s been over 6 weeks since I last wrote so I had a backlog of topics I had to write about - including an idea for a book I want to write, notes from our family trip to London, and the usual roundup of short updates. Oh, and new this week, all of my substack posts (SomeOfTheThings.substack.com) will be auto-published to my paragraph publication (https://paragraph.com/@adrienne), so you might be reading this on substack or here.

URL to IRL: My FarCon Recap

Last week I attended FarCon NYC and I wanted to jot down a few reflections while everything’s still fresh. It was a packed few days of hacking, talking, walking, laughing, eating, drinking, dancing, recording, interviewing, more talking, and also felt like a reunion with friends I’d known forever. Here's the list of events I attended, my personal reflections and what I'm excited about, and where I'm going next.

Events Attended

A day-by-day rundown of everything I did at FarCon from Wednesday to Sunday...

What AI Can’t Learn: A Case for Preserving Nomadic Culture

In this personal essay, I share reflections on an upcoming trip to Mongolia and my work with the Jeweled Horse Foundation. As AI becomes more deeply embedded in our lives, I raise a question I fear is being overlooked: what happens to the kinds of knowledge that can’t be digitized? And what do we lose if we let that knowledge disappear? I hope it sparks reflection on how we, as a global society, value different kinds of knowledge. Why I’m going back to Mongolia...

International Women's Day 2025

Last Friday, Shane Mac and his team at XMTP shared an initiative on Farcaster for International Women's Day: nominate a woman who inspires you, share her story, and she could receive $2,500 to help her continue making a difference. The responses were full of stories of resilience, innovation, caregiving, and generosity - from mothers providing unwavering support, women overcoming personal and financial hardships, to builders inspiring the community with their projects...

How I Built GMFC101: A Farcaster AI Agent Trained on Video Content (Without Eliza)

Introduction

A few months ago, I decided to take a stab at building a Farcaster AI agent, whose purpose would be to help users navigate Farcaster by answering their questions and pointing them to relevant content. The idea was to train it on hundreds of hours of video content from GM Farcaster, the live show NounishProf and I host to cover everything happening in the Farcaster ecosystem...

Leading with Heart

In October of 2022, I gave a talk at the Enterprise DevOps Summit (now the Enterprise Technology Leadership Summit) titled Leading with Heart, about a simple thesis: As technology professionals, we've been trained to use our brains, but if we want to be effective leaders, it's the heart muscle we need to develop.

Cheese Making in Nomadic Mongolia

During my visit to Mongolia in the summer of 2019, I had the unique opportunity to watch nomads make cheese using methods passed down through generations. Below, you’ll find a series of photos that capture the entire process—from milking the yaks and preparing the cheese over a stove, to pouring it into cheesecloth, hanging it outside to dry in the sun, and finally enjoying a bowl of soft cheese, scooped up with our fingers...

Why I love Farcaster

Farcaster is new-ish social network built on the Ethereum blockchain. I joined in November 2022 and instantly became a daily active user. Most ...

Some of the Things

Written by Adrienne

A collection of essays and reflections spanning crypto, tech, entrepreneurship, parenting, wellness, spirituality, and travel—now featuring all posts from my substack newsletter, Some of the Things.