BFG (aka BrightFutureGuy)

brightfutureguy.eth

Believer in the bright future for humanity. Founder of Lab2094. I share my learnings from building products and businesses. Learnings from working with 200+ companies and founders. I built, sold & closed down companies (from $0 to $10M). GTM&PMF are my jam. Always experimenting, learning, and smiling at my odds.

The Sunbed Delusion: Why Comfort Is Killing Your Next Big Move

How to stop drowning in infinite directions, leverage the "High-Signal People" filter, and find 10 collaborators who actually give a sh*t.

Make It. Fix It. Fix the Business.

Tony Fadell's three-generation rule — and why your product probably won't work until the third try.

Why I Ditched Social Feeds for a Private Notebook

I Was Hunting for a Stream of Consciousness Micro-Blogging Platform and ended up with private Sublime-app collection.

Every Founder Is Building Agents. Nobody Is Building Trust.

Evin McMullen on why agentic commerce dies without verifiable identity — and what Billions did about it.

7 Unconventional Social Proof Strategies for B2B Services

How to collect proof that actually closes deals — without begging clients for testimonials.

Pop-Up Cities, ZK Tech & Living Forever Approved!

A Web3 Longevity Story with Francesca from AvinasiLabs.

🎙️DeSci Alliance & the Future of Scientific Collaboration w/ Andrew Hemingway

Andrew’s approach - elevate not dominate is exactly what makes this episode so valuable. He’s approaching DeSci as a builder, ecosystem connector, and narrative strategist.

Team Goal-Setting Delusion: Why Smart Founders Focus on Controllable Outcomes

The greatest lie in business isn't about competition or market timing but about what we control.

Technology Cycles and The Anti-FOMO Playbook For Web3 Builders

What can we learn from Carlota Perez's Framework of Technological Revolutions and Financial Capital?