Reid DeRamus

reidtandy.eth

The Murky Picture for Growth

For most of the past 15 years, the playbook for growing a consumer product was close to a science. We saw this up close at Hulu, Crunchyroll, and HBO Max. Each of those companies scaled by investing in similar growth functions:

• Audience development: growing followers and engagement on all social platforms, aimed at driving awareness and affinity for our brands.
• Lifecycle comms: using low-cost channels, like email & product notifications, to communicate with our "owned" audience to drive engagement.

The Casino is Eating the Computer

Casino apps are winning in crypto. Computer apps are struggling. Why? And is the Computer vision still worth building toward?

Are Coins Better at Enabling Patronage?

Below is the first in a series of posts that explores the best critiques on coins as a way to help writers get paid, and how that dovetails into some compelling opportunities and areas we'd love to experiment.

Mixing Coins & NFTs: Can Patronage and Speculation Coexist?

We look at how coins and limited-edition NFTs could combine to find the right balance of patronage and self-expression in a new, compelling way.

Can Microtransactions Work?

In this post, we look at the challenge of coins at a post-level, and scratch the surface on the types of experimentation we may see moving forward.

The Renaissance of Media

Hello friends, Some personal updates from the past few months: I took some time off after leaving Substack and traveled around Japan; then Dee and I eloped at the Santa Barbara Courthouse and celebrated with family over the holidays; and now we’re preparing for a cross-country move to Charleston, SC. On the work side, I’m working with my friend Chirag on a new way to help individuals and small teams grow their media business. For those with a solid foundation and momentum, we’re exploring ways to help further grow.

Yem Jam (Vol. 16)

Welcome to another Yem Jam, a summary of progress, learnings, and ideas as we build Yem. March 1st marked Yem's first birthday. 🎂 🎉 We launched our first growth product three months ago. For those new to Yem or the newsletter, we help paid newsletters automate their email marketing. The goal of Yem's emails is to convert free subs to paid and prevent cancels.

Performance Insights

• Our customers include 38 paid newsletters with positive feedback and engagement statistics.