Subscribers | Paragraph Docs
Subscribers
Manage your subscriber list, import it from anywhere, and export it whenever you like.
Your subscribers are the readers who asked to hear from you. Paragraph treats that list as yours: you can bring it with you, see it clearly, and take it with you at any time.
The Subscribers area
The Subscribers area in app.paragraph.com lists everyone on your list, with when they joined and where they came from. You can:
- Search for a specific subscriber.
- Filter by status: active, unsubscribed, or all.
- Filter by source: organic, imported, or manual.
The sources mean what you'd expect:
| Source | What it means |
|---|---|
| Organic | Subscribed through your site or a post |
| Imported | Came in with a list you imported |
| Manual | Added by hand |
How readers subscribe
Your website includes subscribe prompts, so readers can join your list from any post or page. Once subscribed, they receive the posts you deliver by email.
Readers can unsubscribe from any email you send. Unsubscribed readers stay visible in your list (filtered under "Unsubscribed"), but they don't receive sends.
Import your list
Moving from Substack, or anywhere else? Bring your list with you as a CSV.
Export your subscribers from your current platform. Every major platform offers a CSV export.
Check the file has an email column. That's the only thing Paragraph needs, extra columns are fine.
Open Chat, attach the CSV, and ask your agent to import the subscribers from it. CSV files can be up to 10 MB, and the import continues in the background. The import guide walks through bringing over subscribers and posts together.
Imported subscribers start receiving your future sends, the same as they did on your old platform, and they show up in your list with the "Imported" source.
If your import is large or the file is unusual, email support@paragraph.com and we'll help you bring it across.
Export your list
Export is always available. Your list is yours, full stop, and you can download it whenever you like: as a backup, for analysis, or to leave (though we'd rather you stayed). If you can't find what you need, support@paragraph.com will get you a copy.
Understand your list
Subscriber analytics live in the Analytics area, where you can see growth over time and how your list is trending.
Your agent is often the fastest route to an answer, though. Ask in chat:
- "How many active subscribers do I have, and how's that trending?"
- "How many subscribers joined this month, and from where?"
Next steps
[**Newsletters**
Send your posts to this list by email.](https://docs.paragraph.com/publishing/newsletters) [**Analytics**
See subscriber growth and engagement over time.](https://docs.paragraph.com/audience/analytics)
[SEO and site maintenance
How your site stays fast, findable, and healthy, with daily upkeep from your agent.](https://docs.paragraph.com/publishing/seo) [Distribution
Turn each post into X threads, LinkedIn versions, and newsletter sends, without doing it all by hand.](https://docs.paragraph.com/audience/distribution)