# Analytics

Understand how your posts, newsletter, and channels perform, in the app or by asking your agent.

The Analytics area in [app.paragraph.com](https://app.paragraph.com/) shows how your writing performs across every channel: your website, your newsletter, social, and search. Use it to answer the questions that actually matter: what's working, who's reading, and what to do next.

## [Reading the analytics page](https://docs.paragraph.com/audience/analytics#reading-the-analytics-page)

Analytics is organized by channel, with a tab for each:

| Tab          | What it shows                                                   |
|--------------|----------------------------------------------------------------|
| Web          | Traffic to your site and posts                                  |
| Newsletter    | How sends perform, including delivery rate and opens           |
| Social       | Your X presence: followers, impressions, and recent post engagement |
| Campaigns    | Traffic by channel, clickthroughs, and signups attributed to sends |
| Search & AI  | Visits from search engines and AI assistants, plus AI crawler activity |

You can view each tab daily, weekly, monthly, or all time, and narrow from all published posts down to a single post to see how one piece is doing.

A few notes on the less obvious tabs:

- **Social** needs your X account connected to report followers and post engagement. See [Connections](https://docs.paragraph.com/agent/connections).
- **Search & AI** separates visits from search engines, visits from AI assistants (ChatGPT, Perplexity, and friends), and AI crawler hits. New sites usually see crawler visits within a few days of publishing.

Need the numbers outside the app? You can export a PDF report from the analytics page.

## [Subscriber analytics](https://docs.paragraph.com/audience/analytics#subscriber-analytics)

Subscriber growth and list health have their own view within Analytics. See how your list is trending, and pair it with the Subscribers area for the list itself. More in [Subscribers](https://docs.paragraph.com/audience/subscribers).

## [Ask your agent](https://docs.paragraph.com/audience/analytics#ask-your-agent)

Dashboards show you what happened. Your agent helps with why, and what to do about it. Ask in [chat](https://docs.paragraph.com/agent/chat):

- "What's my top post from the last month, and why do you think it worked?"
- "How many active subscribers do I have, and how's that trending?"
- "Which posts are quietly losing traffic?"

Your agent also uses these numbers on its own: [distribution](https://docs.paragraph.com/audience/distribution) repeats the formats that earn readers, and [site maintenance](https://docs.paragraph.com/publishing/seo) measures every fix against traffic.

## [Making sense of the numbers](https://docs.paragraph.com/audience/analytics#making-sense-of-the-numbers)

A few honest framings that help:

- **Watch trends, not days.** Any single day is noise. The weekly and monthly views tell you the truth.
- **Judge each channel by its own job.** A thread's job is the click back to the piece. A newsletter's job is delivery and opens. A post's job is being read.
- **Small lists aren't a problem.** Delivery rate and opens matter more than raw counts while you grow.

## [Advanced analytics](https://docs.paragraph.com/audience/analytics#advanced-analytics)

Advanced analytics come with the Scale plan. See [Plans and credits](https://docs.paragraph.com/account/plans-and-credits) for what's included in each plan.

## [Next steps](https://docs.paragraph.com/audience/analytics#next-steps)

[**Distribution** 
\
Act on what the numbers tell you.](https://docs.paragraph.com/audience/distribution) [**Suggestions** 
\
Let your agent turn insights into daily next steps.](https://docs.paragraph.com/agent/suggestions)

[Distribution\
\
Turn each post into X threads, LinkedIn versions, and newsletter sends, without doing it all by hand.](https://docs.paragraph.com/audience/distribution) [Plans and credits\
\
What each Paragraph plan includes, what it costs, and how credits power your agent.](https://docs.paragraph.com/account/plans-and-credits)