Analytics | Paragraph Docs
Analytics
Understand how your posts, newsletter, and channels perform, in the app or by asking your agent.
The Analytics area in app.paragraph.com shows how your writing performs across every channel: your website, your newsletter, social, and search. Use it to answer the questions that actually matter: what's working, who's reading, and what to do next.
Reading the analytics page
Analytics is organized by channel, with a tab for each:
| Tab | What it shows |
|---|---|
| Web | Traffic to your site and posts |
| Newsletter | How sends perform, including delivery rate and opens |
| Social | Your X presence: followers, impressions, and recent post engagement |
| Campaigns | Traffic by channel, clickthroughs, and signups attributed to sends |
| Search & AI | Visits from search engines and AI assistants, plus AI crawler activity |
You can view each tab daily, weekly, monthly, or all time, and narrow from all published posts down to a single post to see how one piece is doing.
A few notes on the less obvious tabs:
- Social needs your X account connected to report followers and post engagement. See Connections.
- Search & AI separates visits from search engines, visits from AI assistants (ChatGPT, Perplexity, and friends), and AI crawler hits. New sites usually see crawler visits within a few days of publishing.
Need the numbers outside the app? You can export a PDF report from the analytics page.
Subscriber analytics
Subscriber growth and list health have their own view within Analytics. See how your list is trending, and pair it with the Subscribers area for the list itself. More in Subscribers.
Ask your agent
Dashboards show you what happened. Your agent helps with why, and what to do about it. Ask in chat:
- "What's my top post from the last month, and why do you think it worked?"
- "How many active subscribers do I have, and how's that trending?"
- "Which posts are quietly losing traffic?"
Your agent also uses these numbers on its own: distribution repeats the formats that earn readers, and site maintenance measures every fix against traffic.
Making sense of the numbers
A few honest framings that help:
- Watch trends, not days. Any single day is noise. The weekly and monthly views tell you the truth.
- Judge each channel by its own job. A thread's job is the click back to the piece. A newsletter's job is delivery and opens. A post's job is being read.
- Small lists aren't a problem. Delivery rate and opens matter more than raw counts while you grow.
Advanced analytics
Advanced analytics come with the Scale plan. See Plans and credits for what's included in each plan.
Next steps
[**Distribution**
Act on what the numbers tell you.](https://docs.paragraph.com/audience/distribution) [**Suggestions**
Let your agent turn insights into daily next steps.](https://docs.paragraph.com/agent/suggestions)
[Distribution
Turn each post into X threads, LinkedIn versions, and newsletter sends, without doing it all by hand.](https://docs.paragraph.com/audience/distribution) [Plans and credits
What each Paragraph plan includes, what it costs, and how credits power your agent.](https://docs.paragraph.com/account/plans-and-credits)